Setting high standards from fisherman to fork

Norway’s heritage is at sea. Our traditions are tied to the ocean and so we have fostered a deep respect for all that dwells there. We go to great lengths to ensure that wherever our customers enjoy Norwegian mackerel, it is of the same high standards as the mackerel we enjoy with our own families.

Care and craftmanship

Fisherman in a boat

We use all of the latest technologies available to ensure our mackerel remains fresh during its journey from sea to sale. Our ultra-modern fishing fleets are fitted with equipment that can cool fish to 0˚C in just a few minutes. The fish is stored in seawater, which keeps it at cold temperatures from sea to shore. Once at port, the use of special designed vacuum pumps speeds up the process of unloading the vessels, while protecting the fish in transit.

Going to these extra lengths ensures that our impeccable quality standards are upheld, which in turn reduces waste. And Norwegians despise waste! For 25 years, Norway has imposed a discard ban and we're proud to say that there are virtually zero cases of illegal, unreported or unregulated mackerel fishing in our waters.

Norway was also one of the first countries to introduce a system for tracing its fish. Now we can see where each and every fish was caught.

Quality Checks

Throughout the entire process, the Directorate of Fisheries monitors the quality of Norwegian mackerel. Our quality assurance process includes:

Purse seine

A watchful eye

The entire seafood production chain is monitored on behalf of the Norwegian Food Safety Authority. Our rigorous approach to food safety ensures that each of our processing plants adheres to both national and international standards.

Man controlling fish


Norway’s processing plants must adhere to a series of self-check procedures. These include:

  • Hazard Analysis (and) Critical Control Point (HACCP), which are both internationally recognised

  • Documenting hygienic production and proper disinfection routines

  • Monitoring relevant bacteria in the premises and products

  • Independent inspections inspections in local factories and processing facilities

All checks are thorough and if products don’t meet the check criteria, they don’t leave the plant.

Landscape: sea and mountains in the background

Water purity

We’re incredibly proud of Norway’s cold, clear waters. The Norwegian Institute of Marine Research (IMR) routinely checks for contaminants in the Barents Sea, the Norwegian Sea and the open parts of the North Sea.

This data includes the sampling of seawater, sediments and marine biota, the monitoring of radioactive contaminants in seawater and sediments, and the analysis of polyaromatic hydrocarbons (PAH) in sediments.


National Institute of Nutrition and Seafood Research

NIFES is an independent research institute that covers the entire food chain, from feed resources to the health effects of seafood consumption. Research includes:

  • Establishing the optimal nutritional composition of feed

  • Studying seafood for human nutrition and its effects

  • The monitoring of undesirable components

NIFES acts as an advisor to the government in matters concerning the production chain of seafood and reports directly to the Ministry of Trade, Industry and Fisheries.