A transparent industry
We understand that customers like to know where their fish comes from and how it’s been handled. That’s why we put everything you’d need to know about Norwegian mackerel on the label - from the area in which it was caught, to details about its health.
We were one of the first countries in the world to introduce such a system, helping to cement our status as pioneers within the industry. It’s a vital part of our seafood management process that strengthens consumer confidence in the reliability of Norwegian mackerel.
For us, traceability is key.
Illegal, unreported and unregulated fishing (IUU) has no place in a sustainable future. Our stringent quotas and management processes ensure that the IUU figure is almost zero in our waters. We also prevent IUU fish from entering the EU market.
Catch certificates enable us to pursue this goal. By law, each first-hand trade of wild fish falls under the Raw Fish Act, which is managed by the fishermen’s sales associations. In practice, fishermen report their catches to the associations, who sell it on their behalf.
A catch certificate is issued to all caught mackerel, clearly displaying where the fish was caught and clarifying that it legally complies with all current regulations and quotas. These catch certificates are reported to the Norwegian fishing authority, the Directorate of Fisheries.
Mackerel catch certificate
Every single one of our mackerel can be traced back to our cold, clear waters. Here’s how.
Denotes Northeast Atlantic fishing area
This states the product has been certified by the Marine Stewardship Council which ensures the mackerel has been responsibly caught by a certified sustainable fishery.
This is a unique number used to identify the batch.
This allows for traceability back to the original supplier.
The requirement for certification means that from catch to caterer, fish can be tracked and managed through the supply chain. It’s a pioneering and comprehensive tracing system, and one that helps to ensure our industry remains sustainable.