Mackerel is a delicious natural resource that we are in the fortunate position to be able to make the most of. But that’s no coincidence – while we have been blessed with a gift, it’s vital we protect it. That’s why we’ve put sustainability at the heart of everything we do – from our pioneering management systems and regulatory bodies, to our diverse fishing fleet. We know that it’s the only way to secure the future of our stocks.
Looking to learn more? We’ve condensed a wealth of information into six resourceful pages to help you discover why you can trust Norwegian mackerel.
Norway is surrounded by vast oceans and has built its culture around harnessing the natural resources to hand. Our location in northern Europe, close to the Barents Sea and the Norwegian Sea, means we have a plentiful seafood stock to harvest from.
It's fortunate that our cold, clear waters create the perfect environment for mackerel. Norway's management and regulation of the seas helps to ensure this remains the case, keeping the stocks stable for the future.
We work closely with other countries to create quotas that protect our fish stocks. We also have systems in place to guarantee that this strict but necessary process is maintained. Norway is a forward thinking country and we want to be able to rely on our mackerel stocks for years to come.
By working with various key organisations and trade unions, we’re able to regulate the entire fishing industry and ensure that it adheres to our high standards. Find out how we’re regulating catch size, seasonal fishing and the export market.
Pioneering traceability systems allow Norwegian mackerel to be tracked throughout the entire supply chain. The label includes details about the vessel, catch area, equipment used and trade information.