The green choice
Environmentally aware consumers can happily serve Norwegian seafood for dinner. Compared with other foods, such as beef or chicken, the landing of herring and mackerel has a much lower carbon footprint.
Carbon footprints and energy use of Norwegian seafood and European meat products
This graph shows the difference in carbon footprint between Norwegian seafood and European meat products as the product travels through the supply chain (per kilo of edible product delivered to the wholesaler).
The UN recently reported on the management policies of the world’s fisheries nations and named Norway as a leader and pioneer on environmental issues. We’re also world leaders in reducing discards, with an outright ban on discards for 18 different species of fish.
Our long-term strategy
Our management and monitoring process is based on long-term thinking. This enables us to safeguard our fish stocks and protect industry practitioners and coastal communities. Every step of our fishing process – from catching to selling – is rigorously managed through quotas and concessions and monitored through surveillance and controls. Through this, we hope that future generations will benefit from the resources we’ve been so fortunate to enjoy.
Mackerel stocks are managed through cooperation between all relevant countries - Norway, Russia, the Faeroe Islands, Iceland and the EU. The agreements are part of a long-term strategy and ensure that catches only take place within a set biological period (the premium catch period). This regulation ensures that people will be able to enjoy Norwegian mackerel for years to come.
Source: Pelagic Trade Brochure (2011)
Our relationship with the sea is a partnership – one that is crucial to the health of the nation economically, environmentally, and socially.
The seafood industry is the backbone of coastal Norway. It’s of vital importance to settlement and employment.
We assess both the economic value our seafood industry creates and the impact the industry has on Norway’s wider economic environment. The seafood industry is economically independent and, at this moment in time, it's Norway's second largest export industry.
For many years Norway has been one of the leading nations in fisheries and aquaculture management. We work tirelessly to improve our resource management system, ensuring our practices are sustainable and have a positive impact on the environment.
The monitoring process
Norway’s unique body of knowledge and expertise constitutes one of the largest research and development opportunities for seafood in the world. Through legislation, regulation and controls, we put this research into sustainable practice.
The institute of marine research
As Norway’s largest centre of marine science, the Institute of Marine Research (IMR) is vital to our monitoring process. They provide us with expert advice and research on aquaculture and the ecosystems of our various fishing locations – the Barents Sea, the North Sea, the Norwegian costal line and the Norwegian Sea.
Maintaining the health of the sea is fundamental for our thriving fisheries – something that would be more difficult without the IMR’s guidance.
The Marine Resources Act regulates the fishing of living marine resources. The Participation Act regulates who can fish for a living. Together, this legislation seeks to protect both the ecosystem and the livelihoods of everyone involved in the fishing industry.
Norway introduced a strict ban on discards in 1987. Not only is dumping unwanted stock back into the sea a waste of food, it leads to unrecorded catches and inaccurate statistics, disrupting the basis of scientific assessment. This remains a key difference between the EU Common Fisheries Policy (discarding what you cannot land) and the Norwegian Management System (we must land what we catch)
- We are the world leader in adopting measures to reduce fish discards.
- There are virtually zero cases of illegal, unreported and unregulated fishing for mackerel in our waters.
- We have stringent controls on both land and at sea for both foreign and Norwegian vessels.
- Norway has strict rules in place regarding fishing gear.
Quota regulations, international fisheries agreements and the regulation of catch sizes – our industry bodies work together to ensure the long-term survival of the Norwegian fishing industry.
If you want to learn more about regulation you can find it here.
Our surveillance and control programmes have been set up and are operated throughout the seafood chain. Each organisation involved in the production and supply of Norwegian mackerel cooperates to create the surveillance system. This ensures seafood safety and protects our customers’ interests. This level of control may be challenging and time-consuming, but we believe that the fishing industry, which holds such importance within our culture, deserves nothing less.
The sales organisations are owned by the fishermen of Norway. Their main objective is to provide clear, fair and controlled conditions in regard to fishing and trading catches between fishermen and buyers. They work under the authority of the Norwegian Directorate of Fisheries and it is prohibited to sell marine fish in Norway outside of the sales organisations.